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Arizona Office of Tourism Launches Spring Training Website

January 30, 2012

Resource Encourages Travelers to Discover Arizona’s Travel Gems beyond the Baseball Diamond

This week, the Arizona Office of Tourism (AOT) launched a new resource for Major League Baseball (MLB) Spring Training fans helping them to discover Arizona’s travel gems located beyond the baseball diamond.

Launched just in time for Cactus League fans to plan their trips to Arizona, the website, www.DiscoverAZSpringTraining.com, offers information on what to see and do around the league’s 10 baseball fields in addition to travel adventures throughout the entire state. Additionally, the site is mobile friendly for fans who want to access information on their smart phones.

“As the boys of summer take to Arizona’s Cactus League Spring Training fields to gear up for the upcoming MLB season, AOT is working diligently to encourage fans to travel to Arizona for a game or two, extend their stay and visit statewide attractions,” said Sherry Henry, director of the Arizona Office of Tourism. “This playful ad campaign encourages people to explore the state through road trips and highlights travel opportunities such as golf, outdoor activities, spas, nightlife and dining experiences.”

Media buys for the campaign will be concentrated in Los Angeles and Chicago markets because of high attendance rates from these two cities and will include both traditional and digital media placements, as well as radio spots. Digital marketing efforts will extend the message beyond these cities into other Cactus League team cities.

Ads will also be included in newspaper inserts that will reach all Spring Training cities and will appear in the official Cactus League Spring Training publication.  Additionally, campaign ads will appear in seven of the 10 spring training stadiums to further encourage travel outside of Maricopa County.

AOT collaborated with the Moses Anshell marketing and advertising agency as well as with the Mighty Interactive marketing firm on the concept, design and execution of this campaign.

For more information about Spring Training travel opportunities, visit www.DiscoverAZSpringTraining.com. For Arizona travel information, visit www.arizongguide.com.

About Arizona Office of Tourism
Created as an executive agency in 1975, the Arizona Office of Tourism is charged with enhancing the state’s economy and the quality of life for all Arizonans by expanding travel activity and increasing related revenues through tourism promotion and development. AOT works to serve the Grand Canyon State’s travel industry and related businesses, the traveling public, and the taxpayers of Arizona. For more information, visit www.azot.gov.

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